Donatella is a true pioneer in the UK music scene, being the first female presenter in Grime. The music inspired her to want to create platforms for such deserving homegrown talent, she sourced a student production team and began filming tongue n cheek talk show style interviews with the underground scene's hardest MC's, a light nobody had ever seen them in before. 

Donatella then made the move over to MTV's The Wrap Up both writing and hosting content all based on unsigned underground talent. Before long many media platforms emerged providing an undeniable amount of support for the Grime scene, we began seeing underground MC's crossing over into the charts and signing deals.